Question by Old Cynic: Why is the Serious Fraud Office investigating the collapse of MG Rover in 2005?

Government hand outs? Tony Blair flatly rejected the idea of propping up MG Rover.

Best answer:

Answer by deighton
because just as the company was collapsing the directors were hurriedly transferring cash into their pension plans for one thing.

They had no business plan and pulled a fast one, they took control of the company and effectively kept it going with government handouts whilst paying themselves a fortune. Good look to the Fraud Office, I hope the directors get nailed.

Give your answer to this question below!

www.66express.com Here is the Hollywood-style ROVER 75 (Chinese call it ROEWE 750) commercial in Chinese TV. The sales has started nation-wide on January 31 year of 2007 and commercial is playing on national CCTV and other important media. The national sales order for the first two week rocket to 3211 even when the nation-wide sales network is not built up completely. Now the order volume is stable at the number of 300 for one day. SAIC is third-biggest automobile manufacturer in China boasting 15 billion USD sales volume 1.5 million vehicles for 2006 and is one of the FORTUNE world’s 500 companies. SAIC benefited a lot from Chinese booming automobile business starting year of 2004. Now China has grown up and exceeded USA to become the world’s biggest auto market at the begining of year 2009. After merging Korea’s SSANGYONG Motor and Rover, SAIC is gearing up to China’s lucrative up-level full-size car market segment. One of the key elements for SAIC’s looking-good start of ROVER 75 sale in China is Rover’s good reputation in China. Car from Great Britain is usually regarded by Chinese as luxury for a few like Rolls Royce. And ROVER represents a culture of noble and royal soul. And this is also the selling point addressed and emphasized by SAIC all through its commerical and promotion. Will Rover 75 succeed in the long term? This depends on the quality and reliability of new ROVER 75. The Chinese subtitle translated into English as following There are only two ways in the …
Video Rating: 3 / 5

Question by guy_laister: which car that mg rover made was the best in your opinion?
Anything from the early rovers like the sd1 etc to the modern Rover 75/mg zt etc. only mgs from when they were MGRover group

no stupid comments plz

Best answer:

Answer by Bill D
Its got to be a p6 3500s last real Rover before bl took over.

Give your answer to this question below!

Rise of the fallen – MG Rover went into administration in 2005, with the loss of 6,000 jobs as well as the loss of a historic British car manufacturer. Shanghai Automotive Industry Corporation (SAIC) purchased most of the company’s intellectual property and Chinese rival Nanjing Automobile group acquired what was left of the MG Rover group, the two companies merged in 2007.

The good news for the British Automotive industry is that SAIC has recently opened a £5m design and technical centre for MG models at the former Longbridge site in Birmingham. MG Motor UK, a subsidiary of SAIC said at the unveiling that the new complex will become the company’s Global design headquarters and employ 300 designers and engineers.

The opening of this new design and technical centre coincides with the transfer of the company’s production of its MG6 Fastback, which is due to move to Longbridge later in 2010. The new MGTF 2 seater roadster is already built there.

There is even more good news in the shape of the MG Zero, a concept car debuted at the Beijing Motor Show and due to be unveiled in Europe at the MPH show later this year. Speaking to an MG dealer in London, I was told that all MG dealers are very exciting about the recent revelations and are very much looking forward to selling new MG models once again.

For Birmingham and its surrounding areas there is something to be excited about – five years after the collapse of MG Rover, finally there is a major commitment to the Longbridge site. And, with the current economy the way it is all new job prospects are very welcome.

Related Mg Rover Cars Articles

In terms of brand awareness, your money would probably be safe if you bet that more people were aware of MG than Alessi. So why then is the later a highly regarded and profitable organisation demonstrating European design flair and quality, while the former spent years as an object of ridicule until it finally went to the wall a few years ago?

It comes down to brand integrity and the fulfilment of the unwritten contract between customer and manufacturer that ‘you continue to produce the great designs and I will continue to buy them and promote them.’

MG were one of the originators of the great British sports car and produced affordable designs that offered a good helping of fun wrapped up in a seductive little body. Dating back to the 1920′s this adventurous little company produced a series of designs that won the hearts of many a young character on both sides of the Atlantic with a sense of ‘joi de vive’.

The MG brand was still thought of affectionately by the motoring public in the main until the unwritten contract began to be terminally broken through the 1970′s. By this time the ill-fated goliath of British Leyland had swallowed up MG and this gem of a brand became a victim to the industrial insanity that was inherent in the system.

The UK manufacturing sector of the 1970′s was as effective as a one legged long jumper. The once great manufacturing base was poisoned with years of bad management, lack of investment, seditious unions and a general malaise from the majority of people involved. The British car industry was the jewel in the crown of this sector of ineptness and the MG brand was left hapless and helpless.

A succession of designs followed that had the capability to sting like a butterfly and float like a bee. These designs possessed all the charm of your Great Aunt Millicent’s yapping terrier and were just as likely to leave an annoying puddle. No amount of good will can protect a company from such incompetence and customers began to reluctantly leave this cherished brand in a mass exodus.

Even the renowned German efficiency of a BMW takeover wasn’t enough to save what had eventually evolved into MG Rover. BMW decided to cut their losses, jumping ship with the Mini brand and selling Land Rover and Jaguar to Ford. The remaining designs and brands at MG Rover were as appealing as a mangy old cat with asthma and a bladder problem – and the company lasted barely as long. A Chinese company now owns the name and it remains to be seen if they understand the need for brand integrity.

The Alessi and MG brands date back to a similar time period and with origins just as humble and innovative. However, Alessi have always remained true to their original ideals and honoured the unwritten contract with their loyal customers. The Alessi brand is renowned for creating designs that are visually appealing, functionally effective and manufactured to a high quality. They also frequently contain a certain ‘je nais c’est quai’ that can cheer the soul, not in an ‘afluenza’ manner, but because they have been created by people who wish to enrich the world with beauty and compassion.

The team behind Alessi are fiercely protective of their brand and do not shamelessly throw the Alessi logo on anything that doesn’t move in order to increase profits. The same cannot be said for some of those prestigious car manufacturers out there, who are in progressively diluting their brands. Alessi are also very careful about choosing their retailer network and constantly monitor to make sure that their precious brand is not being exploited. This allows their loyal customers to continue to buy with confidence and promote the brand further.

There are many ways to damage brand integrity and the current infatuation with celebrity culture has created an intriguing twist to the theme.

Celebrity endorsement is nothing new and clearly an effective marketing tool. Joe Public can purchase the associated product with a desire to obtain a small piece of the celebrity’s lifestyle and associated caché. A good example of this effect is the dramatic increase in sales for Police sunglasses following their association with David Beckham.

However, there has been a recent trend for high quality home ware manufacturers to produce designs that have supposedly been created by celebrities. This could be a range of high quality kitchenwares by a celebrity chef, or a range of designer bedding by a popular TV personality.

The problem is that these designs carry a premium price tag and have more often than not had no more contact from the celebrity than signing on the dotted line to receive their 10% royalty payment on every item.  To add the name of current celebrities to a product for a premium price tag, without adding any discernable improvement, seems at best shallow and at worst a rip-off.

A former ‘Changing Rooms’ designer (and I use the term loosely) recently quipped that he would be happy to endorse anything, so long as he received a royalty payment.

People are not stupid and the extra costs involved for designs with no discernable advantage over the opposition are frequently left on the shelves, ready for the sales to begin and prices slashed.

It is clear that the only people to benefit from this situation are the celebrities that show a far greater ability for self-publicity than design talent.

Thankfully, Alessi, Menu, Louis Poulsen, Design E etc have not fallen into this trap and credit genuine new design talent for their design ranges. This approach fulfils the unwritten contact for the customer and nourishes the new generations of designers for all to enjoy.

Find More Rover Mg Articles