VehicleTip

The BFGoodrich® Tires Road Crew has embarked on a whirlwind tour through several southern states to showcase what football fans like to do when they are not watching their favorite college football teams battle it out on the gridiron. Beginning September 22, college football fans will be treated to a series of 90-second commercial vignettes, featuring many of BFGoodrich Tires’ top drivers doing what they do best. Each segment will air during college football games on CBS. The vignettes connect the viewers to the active driving lifestyle that college football fans crave. Each vignette features a different driving activity showcased by a popular BFGoodrich Tires’ drivers; such as two-time Formula Drift® Champion Samuel Hübinette demonstrating what it takes to be a professional drifter, and rally legend, John Buffum showing viewers how to rally race like the pros. The vignettes also feature Rock Crawling Champion, Shannon Campbell as he tackles trails with the all-new BFGoodrich Mud-Terrain™ T/A®KM2 plus muscle car expert, Kevin King and renowned Skip Barber driving instructor, Spencer Pumpelly as they prove why BFGoodrich Tires are the perfect choice for the street or the track. Throughout the series of vignettes, viewers will experience the performance capabilities of BFGoodrich Tires while learning why the right decision in tires makes all the difference. “The BFGoodrich Tires Road Crew experience taps into the enthusiasm surrounding the rush of college football fever by …